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FOR IMMEDIATE RELEASE

Top AVP Volleyball Players Say FRS Plus Antioxidant
Energy Drink Fuels Peak Performance

Santa Barbara, CA, May 25, 2005 - After a spectacular performance Sunday winning the AVP Santa Barbara Open, partners Dax Holdren and Jeff Nygaard have finished in the final four of the first four tournaments of the 2005 AVP season. The two elite athletes attribute their success this year to a specialized conditioning program that emphasizes speed and agility and the use of a patented, clinically-trialed antioxidant energy beverage, FRS Plus. Holdren and Nygaard are trained by renowned conditioning specialist Dr. Marcus Elliott and use FRS Plus in their daily nutritional program as well as before workouts and matches.

"FRS Plus played a critical role during my off-season conditioning to help me get back into top shape," said Holdren, who has battled back from a career threatening knee injury. "It helps me to ensure sustained energy during back to back matches and significantly improves my mental focus and recovery. Thanks to proper nutrition and training I am back to the top of my game, feeling stronger and healthier than I did earlier in my career."

Dr. Marcus Elliott, M.D., a Harvard-trained physician and injury prevention consultant for the National Football League, has been training elite athletes using FRS Plus for the last year. Elliott says, "I can definitely see a difference when the athletes I work with use FRS. Their energy and productivity throughout their workouts are consistently and dramatically increased. Beach volleyball players are particularly susceptible to free radical damage due to their strenuous workouts and extreme sun exposure. FRS Plus neutralizes these free radicals often associated with long term health problems and premature aging."

Holdren's partner, 32 year-old Jeff Nygaard comments, "Not only does FRS give me more energy for training but my recovery feels like that of a 20 year old. Another benefit of FRS is the mental aspect which brings a focus to my thinking that I haven't felt in a long time."

FRS Plus is gaining widespread acceptance as the daily performance supplement of choice for a wide variety of athletes including endurance athletes, like runners and cyclists, as well as power athletes like volleyball, basketball and baseball players. It is starting to get the attention of pro sports teams, including the Los Angeles Lakers, whose players and coaches are trialing the product this off-season. No matter what the sport, athletes supplementing with FRS are reporting greatly improved energy, endurance and recovery.

About New Sun Nutrition

New Sun Nutrition is pioneering the development of flavonoid health solutions to improve consumer health and provide a sustained energy improvement critical to enhancing athletic performance. The company uses the latest scientific research to create innovative, great tasting dietary supplements, beverages and ingredients. The proprietary formulas synergistically combine nature's most potent plant nutrients with other healthy ingredients to provide both immediate and long-term health benefits.

The company's current product portfolio includes FRS® Plus antioxidant health drink, a scientifically formulated supplement beverage designed to fight fatigue, boost performance and neutralize free radicals before they can cause cellular damage.

The New Sun Nutrition management and advisory team is comprised of nutrition and beverage industry leaders, renowned Harvard scientists, doctors and specialists in the fields of sports performance, disease prevention, and drug development.

For more information on New Sun Nutrition's products, log on to www.frsplus.com.

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Carolyn Robertson
Corporate Communications
STC Associates
1.212.725.1900 ext 204
carolyn@stcassociates.com

 

Mike Deshaies
Corporate Communications
STC Associates
1.212.725.1900 ext 203

mike@stcassociates.com

 

New Sun Nutrition, LLC, 1180 Eugenia Place, Suite 104, Carpinteria, CA 93013
Phone: +1 805 684 5950 Fax: +1 805 684 5960
© Copyright 2005 by New Sun Nutrition, LLC

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